Wholesale Success: A Guide for Local/Regional Farmers

The recently revised, 312 page book is the definitive training source on selling into wholesale markets. It includes topics such as: Calculating Return on Investment; Cleaning, Drying, and Curing Produce; Traceability; Packing Shed Design; and Maintaining the Cold Chain.

Wholesale Success builds the capacity of farmers to meet the burgeoning demand for locally/regionally grown fruits and vegetables. Adopting best practices in food safety, postharvest handling, packing, and business management will help farmers be more efficient and profitable. It will also give buyers an incentive to increase their purchases of locally grown food.